adidas : One in a Billion
Introducing creativity to a generation of athletes who’ve been taught to never stand out from the crowd.
We partnered with adidas for their first major brand campaign in China. One in a Billion, encourages young Chinese athletes to find their independent voice through sport, to be one of a kind, to be One in a Billion
The iconic red line is the Chinese character ‘一’ pronounced ‘yi’ which means ‘one.’
Watch the case study below to see how we created a social trend in China of adding the single red line over your profile picture to show that you are ‘One in a Billion.’
